We unashamedly pray at the alter of Branding. We believe that good branding can make or break a concept. As I'm both 1/2 of  TheSuperCool and a branding and marketing consultant of iSpyStyle, I was hell bent on making the branding stand out from the crowd. I didn't have to travel far too find the right studio for the job.  My fellow studio friends are Studio Alto and they were super excited about taking on this brief. Coming back to us with four equally SuperCool and awesome concepts made the decision really hard so we ended up asking for a melting pot of two of the concepts and are beyond excited by the result. We've also been super happy that Richard Baird of BP&O reviewed our branding on his blog.

Our heads are well and truly larger than our bodies with all this awesome press action we've been getting.

Here's a round up of the latest mentions and articles.

The Thousands - We're bringing "carnies" back and making it SuperCool!

Melbourne Central Living Melbourne online mag - We're honoured to have a 4 page spread!

Melbourne First Hand - A great new addition to the blogging scene where a reviewer takes it personal. 

My Secret Agent Lover Man - A blog with a very curious title that caught our interest.

The Collective Edit - A blog with an artistic fetish

So we had a pretty SuperCool 4 days of trading last week at Pope Joan and met some awesome people, have begun to eat our way through the Pope Joan menu, tackled serious heat and loads of rain and we're ready to do it all over again from tomorrow - Wednesday 14 December till Wednesday 21 December. We're open everyday from 9:30am-3:30pm and we'll be showing some new wares as well.

Come on in and say hi!

So, TheSuperCool is moving to our 2nd location - the infamous and holy Pope Joan cafe! We're a bit partial to this cafe as we live close by and its our local as well as the fact the staff are super friendly, there's a SuperCool garden area to enjoy Melbourne's sunshine (when it wants to come out) and the food..... hmmmm the food. Run by Chef Matt Wilkinson (former head chef at Circa, The Prince) and Ben Foster (former manager of The Kent Hotel) Pope Joan is a relaxed, stylish place to eat and chew the fat whilst sitting on marble covered milk crates! We're going to be setting up shop in their function room which leads into the garden area which backs onto their new venture, the Bishop of Ostia (a new bar set to open soon).

So, come for brunch and a shop - its truly the best way to do Christmas Shopping and there's a car park opposite Pope Joan! So here are the details you'll need to know before dropping by to visit us.

Launching - Thursday 8 December

Last Day - Wednesday 21 December

Address: 77 - 79  Nicholson Street East Brunswick  Melbourne

Hours - 9:30am - 3:30pm

Closed - Monday 12 and Tuesday 13 December

Map - find us here

Okay, so you're looking for Xmas presi's. It can be stressful, it can cause serious shoppers anxiety but it doesn't need to be that way. You could just follow our SuperCool gift guide instead.

1. K.K. - Glass crumple cups (cause they'll love having the coolest cup in the office) $16 each

2. Mum - Glass domes for displaying SuperCool stuff - $38 small $55 for medium

3. Dad - ipad numbers case (cause he's all tech-savvy now) - $35

4. Bro - moustache map of the world - $40

5. Sis - i spy with my little eye tin sign (cause she's always looking for stuff) $60

6. Kids - DIY colour me in clock (cause its more interactive than computer games) $25

7. Uncle who helped you move house - Vintage french shield (cause you may need to borrow his van & muscles again) $50

8. Creative friend - jigsaw plates (cause they're cool) $33

9. Friend with a sense of humour - 2nd Best felt pennant $35